Privacy Policy

Information We Collect

• contact information and shipping information, such as first name, last name, telephone number, email address, and physical address;
• payment information, such as billing address, credit card number, expiration date, cvv, first and last name, and phone number;
• account information, such as email address, user ID, and password;
• company information, such as company name, company address, number of employees, license number;
• geolocation information, such as your zip code and non-precise geolocation.
• copies of chat logs containing your conversations with us;
• recordings of our customer service communications and calls, including metadata;
• videos and other digital media submitted, such as product review videos;
• your ordering preferences;
• information you submit to us through email;
• text typed into and/or submitted through search bars and/or other forums;
• information you submit through our surveys, or when you otherwise provide us your feedback;
• information regarding your tax exemption status; and
• employment information that you decide to submit when you apply for a job, such as resume, contact information, etc.

This includes information provided at the time of registering for an account on our website and/or mobile app, applying for a job, placing an order, subscribing to our mailing list, responding to a customer survey, posting a review, or requesting customer service. We may also ask you for information when you enter a contest or promotion sponsored by us, or when you report a problem with our Site.
Should you voluntarily provide us with personally identifiable information, you consent to our use of it in accordance with this Privacy Policy.

Content You Share. You may be able to post information and materials publicly, for example, in product reviews and other similar forums (collectively, "Public Forums"). If you post any information in our Public Forums, it will be deemed public information and available to the general public. Please do not post any personally identifiable information in our Public Forums. If you do post personally identifiable information, you do so at your own risk.

General Browsing. As you navigate through and interact with our Site, we use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

• Details of your visits to our website and/or mobile app, including mouse clicks, mouse movement, page scrolling, content you view, the date and time that you viewed the content, the products you purchase, location data, referring URLs, search terms used to reach our website, other communication data, and the resources that you use to access and use our website and/or mobile app.
• Information about your computer and internet connection, including your IP address, operating system, and browser type.

• Improve the quality of the Site by recognizing and delivering more of the features, areas, and services our visitors prefer.
• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize our Site according to your individual interests.
• Speed up your searches.
• Recognize you when you return to our Site.

We may also use these technologies to collect information about your online activities over time and across third party websites or other online services (behavioral tracking). Click here for information on how you can opt out of behavioral tracking and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

Online Shopping. When you order products from the website or mobile app, we will collect the information necessary to complete your order, such as your name, email address, shipping address, payment information (including credit card number, expiration date and security code) and billing address. You may also provide us with other information that you might submit. If you create an account, we will collect information about your purchases and payment methods, as well as the shipping addresses that you add to your account, in order to make future shopping experiences faster and more convenient.

Social Media. We may monitor social media or review sites, and collect information posted in comments or reviews. When you post information on social media pages owned or controlled by us, we may collect information about your activities on those pages, including whether you visited or commented on the page, or provided a rating or review.

Telephonic Shopping and Customer Support. You may contact our customer support for assistance, such as getting information and advice regarding using our Site, etc. If you do so, we may record the session, the chat logs, and/or may ask you for information such as your name, email address, postal address, and telephone number. We use this information to respond to your requests.

How We Collect Your Information

How We Use Your Information

We use the information we collect in a variety of ways. We collect information from you because it helps us to provide, improve and deliver our products and services. Specifically, we use the information we collect:

1. To Provide our Services. For many business purposes, such as to: (i) provide the products you may order, including processing, shipping and tracking orders and returns; (ii) analyze trends and conduct research about improving our products and services; (iii) provide support and respond to questions from customers and Site visitors; (iv) improve our Site, products and/or services; (v) learn about customers' needs; (vi) contact consumers for research, informational, and marketing purposes, including customizing our product recommendations and promotions to you based upon your information and purchases; (vii) track traffic patterns and website/app usage; and (viii) enable online ordering and provide customer service with respect to such orders;
   When permitted by law, we may also use your personally identifiable information to contact you in ways other than email or regular mail, such as via telephone contact, facsimile or text message. When you opt-in, we may provide you with informational text messages regarding the status of your order.


2. To Market to You. To send you promotional, advertising and other marketing materials or communications from us or our agents; serve you advertisements; and provide you with more relevant advertisements (referred to as "Retargeting"). We may correlate your information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts; and provide specific relevant marketing, promotional, or other information to you. We may also share information about you with our data partners and advertising platforms to aid in increasing the relevance of our ads to you.


3. To Improve our Business. To help us design and deliver our Site, including but not limited to, as part of our network's functionality, engineering activities, and troubleshooting.


4. As part of Business Transfers. In the event that we: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organization, we may need to transfer some or all of your information to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analyzing any proposed sale or re-organization. We may also need to transfer your information to that re-organized entity or third party after the sale or reorganization for them to use for the same purposes as set out in this policy.
   If we, or substantially all of our assets, were acquired, or in the unlikely event that we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information in accordance with this Privacy Policy.


5. To Comply With the Law and Our Legal Obligations. To investigate claims and/or legal actions, violations of law or agreements, and as part of complying with relevant applicable laws and legal process. For example, we may disclose your information in order to comply with or respond to a request or requirement pursuant to law or regulation, or from a governmental or judicial body, or to help prevent fraud or for risk management purposes.


6. To Protect Ourselves and Our Customers. To the extent necessary to detect, block, report and mitigate cyber-threats, improve our network and information security, and in order to prevent or detect fraud. Network and information security means the ability of a network or of an information system to resist events, attacks or unlawful or malicious actions that could compromise the availability, authenticity, integrity and confidentiality of stored or transmitted data, or the security of the related services offered by, or accessible via those networks and systems.
   We may use your information to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the website, users of our mobile app, or the public.


7. When We De-Identify or Aggregate Information. We may collect, use, transfer, and disclose information that is de-identified or does not identify you. To the extent we combine information that is de-identified or does not identify you with information that does identify you that we collected directly from you on the Site, we will treat the combined information in accordance with the practices described under this Privacy Policy.

Children's Information

Sharing of Information with Third Parties

1. Email Marketing Services Providers. Business entities that provide email address management and communication contact services;


2. Information Technology Service Providers. Network equipment and application management providers and hosting entities;


3. Payment Processing Companies and Related Financial Institutions. Credit and debit card payment gateways and processors; the issuing and acquiring banks involved in the funds settlement procedures necessary to charge your cards or financial accounts;


4. Shipping Providers. We may share your information with certain providers in order to have our products delivered to you;


5. Other Service Providers. With other service providers which may be involved in the other types of services and activities otherwise discussed in this Privacy Policy.

1. Legal and Investigator Service Providers. We may share your information with judicial, administrative, legal, financial and/or accounting providers, and related government entities and adverse parties. Some instances where this may occur, include, but are not limited to: if we are required to respond to civil and/or criminal investigations, claims and/or lawsuits, or if we are subject to judicial or administrative process (such as a subpoena) to release your information or to prosecute or defend legal actions, and as we believe is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.


2. Business/Asset Purchasers. In the event that we: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organization, we may need to transfer some or all of your information to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analyzing any proposed sale or re-organization. We may also need to transfer your information to that re-organized entity or third party after the sale or reorganization for them to use for the same purposes as set out in this policy.
   
   If we, or substantially all of our assets, were acquired, or in the unlikely event that we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer may continue to use your personal information in accordance with this Privacy Policy.

1. We use a customer service management platform to provide call-in support for our customers. As part of your interaction with our Site, this platform may access various kinds of information related to providing you with customer service (e.g., your phone number, a recording of your calls, video calls, etc.), including but not limited to, through tracking technologies that show how you interact with our Site.


2. We use an email management and advertising service to provide you with alerts regarding our products and services. This service may use your information to assist us with customizing our marketing strategies and marketing content to you, including determining when our emails are received and/or read by you. You can opt out of these email communications via the "unsubscribe from this list" link at the bottom of each email or by contacting us as provided in the Your Choices Regarding Your Information section below.


3. We use an applicant tracking system and recruitment software that allows us to manage our recruiting and hiring processes. Namely, if you respond to a job posting, your information will be submitted and automatically processed by this tracking system on our behalf.


4. We use a behavioral analytics platform that allows us to better understand user behavior for product intelligence related to our Site. This platform analyzes various types of information, such as your IP Address, name, email and non-precise geographic location; browser and device information; the pages you view and buttons you click; and sales information (e.g., the items you buy and your order total) to determine, among other things, the features that are most used, elements of the Site that may be causing problems (if any), who is using our Site, and how they are using the Site.


5. We use a customer data platform to analyze how users interact with our Site and allow that platform to serve you personalized advertisements. The platform analyzes various types of information, such as your IP Address, name, email and non-precise geographic location; browser and device information; the pages you view and buttons you click; and sales information (e.g., the items you buy and your order total), and places cookies on your computer when you visit the Site, which cookies are used to collect usage statistics, evaluate your use of the Site, compile reports on Site activity, and provide other services relating to website activity and internet usage.


6. We use an experimentation platform that helps us test different versions of our Site to help us gauge the effectiveness of our Site. The platform collects and analyzes various types of information, such as your IP Address, device ID, browser and operating system type/version, time stamps of events (e.g., when you visited our Site), device type, and any information you submit to us through the platform. The platform analyzes various types of information, such as the pages you view and buttons you click, conversions, and sign ups.


7. We use a customer content management platform that allows us to collect, display and analyze different forms of user-generated content on our Site (such as user reviews). We utilize this platform to organize, analyze and optimize large volumes of customer product ratings and reviews and other user content that you submit through our Site and/or our social media accounts, which may be used for advertising purposes and/or posted on publicly-facing websites. In addition, the platform collects and analyzes various types of information, such as your name, email address, phone number, demographic information, IP Address, referring URL, and the time you interacted with the platform. Further, the platform uses tracking technologies such as cookies and web beacons, and may use the information it collects to improve its products, and to perform benchmarking, sentiment analysis, and behavioral advertising.


8. We use a life-cycle engagement platform to personalize and automate marketing campaigns through messaging (e.g., email, SMS, mobile and web push notifications, and in-app/in-browser messaging). The platform analyzes various kinds of customer data and uses tracking technologies to help us deliver personalized communications.

1. LivePerson. We also use the customer service platform called LivePerson to provide mobile and online messaging technologies (such as chat) that enable digital communications with our customers through chat, voice, messaging and other methods. LivePerson may collect various kinds of information from you including your chat and messaging transcripts with us, browsing, purchasing and/or online behavior and activities, and/or automatic information, such as IP address, operating system and type of device used. For more information on LivePerson's privacy practices, please review its privacy policy, available at: https://policies.liveperson.com/privacy, and its Additional Product and Third Party Application Terms located at: https://policies.liveperson.com/additional-product-and-third-party-application-terms.
2. Google Analytics. We use Google Analytics to analyze how users interact with our Site and allow Google to serve you personalized advertisements (see below). Google Analytics collects your IP address and places cookies on your computer when you visit the Site, which cookies are used to collect usage statistics, evaluate your use of the Site, compile reports on Site activity, and provide other services relating to website activity and internet usage. To learn more about Google's use of the data it collects, please visit: https://www.google.com/policies/privacy/partners/.
3. Google Tag Manager. We use Google Tag Manager to manage our website tags and allow Google to serve you personalized advertisements (see below). As part of this service, Google may collect information such as your IP address and user specific identifiers. To learn more about Google's use of the data it collects, please visit: https://support.google.com/tagmanager/answer/9323295?hl=en and Google's Privacy Policy located at https://www.google.com/policies/privacy.
4. Google reCAPTCHA. We have enabled Google's invisible reCAPTCHA on our Site. Google's reCAPTCHA helps us prevent the use of types of spam software on our Site. By using our Site, you are also subject to Google's Privacy Policy and Terms of Use, which govern the use of the reCAPTCHA.
5. YouTube. Our website and app use YouTube API Services to display videos about SupplyHouse and the products we sell. As part of this service, YouTube may collect various kinds of information from you including information about your activity in their service - like views and interactions with content and ads. To learn more about YouTube's terms and data it collects, please visit: https://www.youtube.com/t/terms and Google's Privacy Policy located at https://policies.google.com/privacy.
6. Credit Key. Our Site includes functionality that allows you to apply for business financing through Credit Key. When you apply for financing with Credit Key, you acknowledge and agree that Credit Key will request from us and we will provide to Credit Key various information about you and your business, including but not limited to: your business names, EIN numbers, transaction activity, etc., which will be used in accordance with Credit Key's Privacy Policy and that Credit Key may share with third parties. To learn more about how Credit Key collects and uses your information, please visit: https://www.creditkey.com/legal/privacy-policy ,https://www.creditkey.com/legal/terms-of-service-and-electronic-disclosures , and https://www.lead.bank/privacy-and-terms .

1. Advertising Platforms. Our Site includes plugins that allow AdNetworks to measure the effectiveness of advertisements, track impressions, serve you with more relevant advertisements (e.g., targeted advertisements), and improve their products. These plugins are provided by those companies who may use them to collect various types of information, such as: your contact information (e.g., name, email address, phone number), log data, device data (e.g., operating system, device type, IP address, mobile carrier, browser type, and your phone's unique device identifier), and event data (e.g., which pages you are visiting on our website, where you go on the internet, purchases made on our Site, etc.), and they may also place cookies on your machine and use other kinds of storage and tracking technology (e.g., web beacons) in order to create profiles related to your online activity and for the purpose of retargeting. The information collected by these plugins is governed by the privacy policy of the company that provides them. To understand the information these companies collect and how that information is used, please review the company's privacy policy. These technologies include but may not be limited to:


2. Criteo. We use Criteo to serve you personalized advertisements. Criteo may use cookies and other identifiers to associate a unique identifier to you, and to collect various kinds of information from you. For more information on the types of information Criteo collects and its privacy practices, please see its privacy policy, available at: https://www.criteo.com/privacy and https://www.criteo.com/privacy/CCPA-Privacy-Policy/.


3. Microsoft Ads. Microsoft Ads is an advertising platform which provides advertising, including, where applicable, retargeting and conversions, through various Microsoft online properties (e.g., Bing). Microsoft collects and/or receives various kinds of information about you through Microsoft online properties, apps, and through other technology like our tags, pixels, or other unique tracking codes and/or from us as part of your use of the Site. For more information on the types of information Microsoft collects and its privacy practices, please visit: https://privacy.microsoft.com/en-us/privacystatement.

1. Third Party Use of Cookies and Other Tracking Technologies. Some content or applications on the website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

1. Post Information. You may be able to post information and materials publicly, for example, in product reviews and other similar forums (collectively, Public Forums"). If you post any information in our Public Forums, it will be deemed public information and available to the general public. Please do not post any personally identifiable information our Public Forums. If you do post personally identifiable information, you do so at your own risk.

Links to Third Party Websites

Changes to Our Privacy Policy

Your Rights and Choices

• The categories of personal information we collected about you.
• The categories of sources for the personal information we collected about you.
• Our business or commercial purpose for collecting or selling that personal information.
• The categories of third parties with whom we share that personal information.
• The specific pieces of personal information we collected about you (also called a data portability request).
• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  sales, identifying the personal information categories that each category of recipient purchased; and disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
3. Debug products to identify and repair errors that impair existing intended functionality.
4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
8. Comply with a legal obligation.
9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

• Calling us at 888-757-4774.
• Submitting your request through 
  https://www.supplyhouse.com/sh/control/dataRightsRequest.

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

• Deny you goods or services.
• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
• Provide you a different level or quality of goods or services.
• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

NOTICE OF FINANCIAL INCENTIVE